On this day Dean covered lead magnets. In case you don’t know what, a lead magnet is, a lead magnet is something you give away for free in return for someone giving you their email address so you can add them to your mailing list. Everyone I know, including myself likes FREE! So, when someone offers something of value that’s going to help us in some way then it’s easier to fork over your email address.
In the past I would purchase lead magnet PDFs then have to spend time rewriting and updating some parts, fixing typos and grammatical errors, but it was still faster than making them from scratch. But that’s what I love about Internet Profits, they provide me with lead magnets that are well written and kept up to date! They take care of all that for me!!
Dean has free and sort of free lead magnets. He has the free, free, and the sort of free that requires a postage fee since it’s a physical book. I read long ago where some famous marketing guy said that there are two types of folks when it comes to free.
The first type wants freebies wherever they can get them, but if you can charge someone a small fee for your free product, then that tells you that person is willing to shell out more money for good information that will help them.
So that postage fee separates the freebie seekers from the folks who appreciate free but are also willing to pay for information. And that’s the kind of person you want on your mailing list. You can also look at it as a way to pre-qualify people before introducing them to your products.